Jaegher race cycles was founded in Flanders, and it has been the pride of the region ever since. Odiel was the first of a generation of coureurs with cycling muscles in his legs and welding talent in his blood. Back in the day if you wanted to participate in Milan-San Remo, you had to bike over the Alps to Milan first. Those are the times Odiel lived in. He won the toughest leg in the Tour of Belgium in 1932. That was the start of the Jaegher adventure.
EDDY MERCKX WOULD COME TO PICK UP THE RACING CYCLE ON WHICH HE WOULD WIN JUST ABOUT EVERY MAJOR BIKE RACE.
EVERY JAEGHER HAS A STORY TO
TELL AND A RECORD TO BREAK.
Odiel his son, Etienne, also obsessed with bikes, started a café/bike shop in the 50s. Beer straight from the tap and bike frames straight from the back atelier, it doesn’t get more Belgian than that. Now Eddy is Jaegher’s master welder. He started welding road bikes when he was 18. He welded for the greatest cyclists in the world and for an incredible number of teams like Splendor, Safir, Histor, Boston and more.
His father was also a famous welder and his grandfather ended up in fifth place in the first Ronde Van Vlaanderen in 1913, some months after the invention of stainless steel. If he hadn’t been pushed off his bike in the last kilometer by the disgruntled fan of a competitor he would have certainly been on the podium.
BUILDING BIKES FOR
CHAMPIONS SINCE 1934.
Eddy only starts welding after he has your welding plan, based on you measurements, your geometrie, your flexibility and your wishes. That’s what we call bespoke, a huge difference with made-to-measure.
Eddy is not into doing things just because they’re cool. It has to be tough and reliable. If it doesn’t feel right he won’t weld it. Period. That’s the kind of attitude we love at Jaegher.
Jaegher is the final choice for those in the know. Tom Boonen fell in love with his Jaegher and became a partner. All Jaegher’s are handmade in Flanders, the beating heart of cycling. Here you cycle before you walk. Here cycling is no small talk.
We weld history for the world’s best cyclists — Eddy Merckx, Sean Kelly, Jean-Pierre Monseré, Roger de Vlaeminck, Michel Pollentier, Etienne De Wilde, Kristof Allegaert (world’s best ultra-distance racer) and many other Flandriens, world champions and olympic gold winners. You’ll feel the experience gathered for over 80 years in every pedal stroke.
IS THERE A JAEGHER
Jaegher (Jager) means hunter. It’s exactly what we love to do on our race cycles: hunt down that small moving point in front of us. Its pronunciation is the same as Yeager, a reference we like to make to the first man to break the sound barrier in a jet plane: iconic geometrical shapes in shiny steel alloys to achieve record performances. All our models are named after famous jets—if there are brands out there on the other side of the world naming their cycles after our terroir Flanders, België or after our famous cobbles and bergs, why shouldn’t we name our cycles as jet fighters?
Our logo is inspired by the famous shape of a race handle bar, which makes a cycle into a racer. Building race cycles is what we do. It's our passion and our savoir-faire. It happened once we made a mountainbike. And yes, there was a client some years ago who wanted straight handle bars on his race cycle. But please, don't blame us for that. This was a weak moment.
The circles in our icon have 2 meanings: they stand for the different sizes of tubes we use to weld a frame, and they're also a "clin d'oeil" to jet fighter pilots' vizors and the irresistible attraction of many cyclists to hunt down the cyclist in front of them.
IN THE HOLY LAND
Jaegher is made in Flanders. It's a fact we're proud of. This region, where Flandriens are welded, has delivered more world champions and famous riders per square kilometer than any other region in the world. Belgium — our small country — has produced 27 gold medallists. Italy, which is 10 times bigger, is following with 19 gold medallists. In the top 10 list of most successful riders, five come from Flanders.
The best of Belgium and Italy have come together in your frame: top notch cutting-edge Italian tubes are welded together into a timeless masterpiece in our local Ateliers in Flanders. Besides that, the paintjob, finishing, and assembling are also done here in our region — we are more than 'Designed in Flanders'. Your race cycle doesn't arrive here together with thousands of other mass production race cycles in a container from the other side of the world. it's made over here. No other cycling brand is more Belgian or Flemish than Jaegher.
Our lion is the symbol of our region. It's our quality label. And we gave it even wings. Because on a Jaegher you'll fly over our infamous cobble bergs.
Legs Welded To The Pedals
Hands Turned To Fists
Be Tougher Than The Cobbles
And Face The
Hill Behind The Hill
Behind The Hill.
THAT'S A REAL FLANDRIEN
We're driven by a desire to create the most cutting-edge, innovative bikes on the market. We've been at it for years, and we're always looking for new ways to make our products stand out from the crowd.
We're proud of our history of innovation and invention.
We don't let a single detail go by without being examined and improved upon. Mid last century we've drilled holes in places where no one else would dare, just to save weight. We've combined tubes that seem like they shouldn't work together, but they did win the biggest races and tours. It's a trial-and-error process with every new product, but we know that the result will be stronger and more performant than what's already out there.
We were one of the first companies to use integrated cables in our stainless steel frames, and we're still pushing boundaries today with new welding techniques and materials.
The most beautiful roads are the ones that have never been ridden.